Pitch your concept to a panel of synthetic consumers built from U.S. Census data. Get structured, directional feedback in minutes—not months.
Grounded in data from the U.S. Census Bureau, General Social Survey, Bureau of Labor Statistics, and Pew Research Center.
How It Works
Build your panel using Census demographic drill-downs. Select region, age range, household income, education, and sex. Each panelist represents a real segment of the U.S. population.
Upload your concept: a product image, pitch narrative, and optional price point. Your synthetic panel sees exactly what a consumer would see.
Receive structured output: individual panelist quotes with sentiment, five-dimension scoring, and a consensus analysis highlighting agreement, divergence, and a directional recommendation.
Output
Sample output from a synthetic panel evaluating a premium cold-brew coffee subscription at $24.99/month.
Individual Responses
Southeast, 35-44, $75-100K, Bachelor's, Female
“This hits the mark for my morning routine. The subscription price feels right for premium cold-brew—I'd try it.”
Informed by: Census ACS, BLS Consumer Expenditure
West, 25-34, $50-75K, Some college, Male
“I like the concept but I'm not sure about the price. I can get decent cold-brew at the store for less.”
Informed by: Census ACS, BLS Consumer Expenditure
Northeast, 45-54, $100-150K, Graduate degree, Female
“Convenience is everything for me. If the quality is genuinely premium, this is a no-brainer subscription.”
Informed by: Census ACS, GSS
Dimension Scores
Consensus Analysis
The panel broadly agrees the product concept is well-positioned for convenience-oriented consumers. The cold-brew category is understood and desirable.
Price sensitivity splits along income lines. Mid-income panelists find $24.99 a stretch; higher-income panelists view it as reasonable for premium quality.
Consider a tiered pricing approach or an introductory offer to convert price-sensitive segments. Lead with the convenience narrative.
SYNTHETIC OUTPUT — All responses above are generated for illustration. They do not represent real individuals.
Data Foundation
Every synthetic panelist is grounded in published demographic and attitudinal data from federal and independent research institutions.
U.S. Census Bureau
American Community Survey (ACS) 5-year estimates. Population demographics, income distributions, educational attainment, and geographic composition.
General Social Survey (GSS)
Attitudinal and behavioral data collected since 1972. Consumer attitudes, social values, and spending priorities across demographic segments.
Bureau of Labor Statistics (BLS)
Consumer Expenditure Survey and employment data. Category-level spending patterns, price sensitivity indicators, and economic context.
Pew Research Center
Survey data on consumer technology adoption, media consumption, generational attitudes, and social trends.
Pricing
Free
1 session
one time, ever
Pro
Our Commitment
Every panelist response, quote, and score is explicitly labeled as synthetic. No output can be mistaken for real consumer data.
All results are presented as directional indicators. We use deliberate language—“suggests,” “indicates”—never “proves.”
Synthetic panelists never endorse products. They provide structured reactions grounded in demographic data—not testimonials.
Your first session is free. Assemble a panel, pitch your concept, and see what a synthetic focus group can tell you.
Start Your Free Session